How to offer Shopify bulk purchase discounts with high conversion strategies?

Everyone loves a good deal, right? As a Shopify store owner, you have the perfect opportunity to entice customers and increase sales with discounts. To get started, install a Shopify bulk purchase discount app, like VBundles, which seamlessly integrates discounts into your store.

The great news is that bulk purchase discounts are a proven upsell strategy to increase the average order size (AOV) of your Shopify store. By offering discounts when customers buy more of a product, you can sell more with ease.

In this post, you'll discover practical strategies to create effective bulk purchase discounts, different discount types, and tips to promote them to your customers.

1. What is a Shopify bulk purchase discount?

A bulk purchase discount is a special offer for customers who buy larger quantities of a product from your Shopify store. The idea is simple: the more you buy, the bigger the discount.

2. How to create bulk purchase discounts with VBundles?

With VBundles, you can easily set up bulk purchase discounts and product bundles. The steps to implement these discounts are straightforward across most Shopify apps. Here's how you can use VBundles to create bulk purchase discounts in your store.

3. Boost sales of slow-moving products

Some products may not sell as quickly as others. No worries! By offering bulk purchase discounts through VBundles, you can sell more of these slow-moving items effortlessly.

4. Increase your order size

This may sound repetitive, but it's true: bulk purchase discounts encourage customers to add more products to their cart. This leads to larger order sizes, which ultimately boosts your revenue and profitability.

5. Attract more customers

Bulk purchase discounts can help draw in new customers, giving you an edge over competitors. When shoppers see that they can save money by purchasing more, they're more likely to return to your store in the future. Plus, word-of-mouth recommendations can play a big role in customer acquisition!

6. Boost the wholesale market

Wholesale customers love discounts. Bulk purchase discounts make it easier for them to make larger purchases, saving them money while increasing your store's sales. VBundles allows you to customize discounts specifically for your wholesale clients, creating tailored promotions that meet their needs.

7. Increase customer retention and loyalty

Offering bulk purchase discounts encourages customers to return and shop again, turning them into loyal customers. Over time, this also boosts brand loyalty, as satisfied customers spread the word to others.

8. Membership-based volume discounts for salons and spas

You can offer volume discounts through special membership programs for businesses like salons, spas, or beauty parlors. By offering membership-tiered pricing, you can define a customer's number of visits within a designated period such as a month or year.

For example, a salon offers membership programs with the benefit of multiple visits. While the standard rate for one visit is $20, here's the membership rate with volume discounts:

Few examples of Volume discounts

Here are a few examples of how volume discounts can be offered in your store.

What are the benefits of offering Shopify volume discounts?

Factors to keep in mind while offering volume discounts

• Track the profit margin
• Let customers know their savings
• Clear discount structure
• Monitor your store's inventory
• Set limits for the offers

Bonus tips to structure your volume discounts widget

• Display the percentage (%) saved for low-value products
• Display the amount ($) saved for high-value products
• Highlight free shipping on bulk buying
• Use per-unit rate to display the savings

How to market volume discounts on your Shopify store?

The home page offers announcements

Let your customers know you are offering volume discounts when they enter your website. Your home page is the right place for you to display discount notifications. Use phrases like "Buy more! Save more!", "Bulk buying! Mega savings!" and "Buy more! Pay less!"

Create a sense of urgency in your offers

By default, every volume discount Shopify app allows you to display discounts on the product page or cart page. You can customize the volume discounts with compelling messages that create a sense of urgency with phrases like "offer ends soon", "limited offer", etc.

Send email notifications for your offers

You can send emails to your customers about the volume discounts you offer. Let them know you're offering good discounts, especially for them. But remember not to overdo it since customers can get frustrated with too many promotional emails.