How to Set Up a Quantity BOGO Deal

BOGO deals (Buy-One-Get-One-Free) represent a highly effective strategy for increasing sales and enhancing your e-commerce website's revenue.

BOGO deals are not limited to multi-product bundles. You can use them with single products to boost average order value (AOV).

Creating BOGO Deals for Multiple Products

Basic Buy One, Get One Free

Use the Percentage discount type with these parameters:

• Quantity: 2 items
• Discount: 50% per item

Formula: (1 free item ÷ 2 total items) × 100% = 50%

Buy 2, Get 1 Free

• Total quantity: 3 items
• Free items: 1
• Discount: 33.33% per item

Formula: (1 ÷ 3) × 100% = 33.33%

Buy 1, Get 2 Free

• Total quantity: 3 items
• Free items: 2
• Discount: 66.67% per item

Formula: (2 ÷ 3) × 100% = 66.67%

Creating BOGO Deals for Single Products

For bundles with one product, use specific price instead of percentages.

Example: Product costs $50

Buy 1, Get 1 Free Setup

• Total quantity: 2 items
• Specific price: ($50 × 2) − $50 = $50

Buy 2, Get 1 Free Setup

• Total quantity: 3 items
• Specific price: ($50 × 3) − $50 = $100

Tips for Success

1. Test different BOGO structures to see what resonates with your customers
2. Highlight the savings clearly on your product pages
3. Use for inventory management to move older stock
4. Combine with seasonal promotions for maximum impact

Need Help?

If you have questions about setting up your BOGO deals, reach out to our support team via live chat in the app.