Frequently Bought Together for Shopify

The Amazon playbook, on your store. Show shoppers the products that go together and let them add the whole set to cart in one click.

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Frequently bought together widget showing a product combination with a set price

What is Frequently Bought Together?

Frequently Bought Together is a product-page widget that shows the item being viewed alongside one or two common companions, with a combined price and a single button to add everything at once. Amazon made the pattern famous, and it converts because it answers a question the shopper was already asking: "what else do I need with this?"

With V Bundles you curate the combinations yourself, so the pairings always make sense for your catalog and margins. Add a bundle discount to the set and the one-click convenience gets a financial reason on top.

What you can do with Frequently Bought Together

One-click set purchase

The whole combination goes to cart with a single click, removing every extra step between intent and checkout.

Curated combinations

You pick which products pair together, keeping recommendations relevant and margins protected.

Combined-price anchoring

Showing the set total with the saving makes the bundle feel like the default way to buy.

Proven pattern shoppers trust

Customers already know this widget from the biggest stores on the internet, so there is nothing to learn.

How to set up Frequently Bought Together in V Bundles

  1. 1

    Install V Bundles

    Install V Bundles from the Shopify App Store and open it from your Shopify admin.

  2. 2

    Create a bundle upsell

    Click Create Bundle and choose the multi-product bundle template to combine different products into one offer.

  3. 3

    Build the combination

    Start from a popular anchor product and add 1 or 2 companions that customers genuinely buy with it. Check your order history for real pairings.

  4. 4

    Add a set discount

    Give the combination a small saving over buying separately so the set price anchors the decision.

  5. 5

    Style and publish

    Choose a Frequently Bought Together layout from the theme gallery, preview, and publish.

Step-by-step guides

Frequently Bought Together: FAQs

Still have questions?

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Try Frequently Bought Together on your store

Install V Bundles, publish your first offer in minutes, and only pay when it generates extra revenue.

Free plan available. Free until $250/month in total bundle sales.